What makes up the cost of an exhibition stand?
Short answer
Cost depends on the size and structure, finishes, graphics, equipment, utilities, transport and on-site work. Compare quotations only when they cover the same scope.
What the estimate includes
Start with the layout and construction: walls, flooring, showcases, meeting areas and storage. Then account for materials, fabrication, graphics, lighting, power, furniture and equipment. Transport, installation, dismantling and venue services should be identified, whether included or priced separately.
Why floor area alone is not enough
Two 40 m² stands can have very different costs. An open layout differs from one with a private meeting room, display cases, a screen and complex suspended elements. Lead time and venue rules also affect the work.
How to compare two proposals
Check which design option each quotation covers. Compare materials, equipment, graphics, logistics, installation and dismantling line by line. Ask for exclusions before comparing totals.
Frequently asked questions
Why is price per square metre a poor comparison?
The same area may contain a simple open structure or meeting rooms, overhead elements, media and complex finishes. Compare the drawings and scope before comparing prices.
What should two quotations include for a fair comparison?
Ask both suppliers to itemise structure, graphics, furniture and equipment, electrical work, transport, installation, dismantling and venue services. Identify items paid for separately by the client.
Can I get an estimate before the design is finished?
A preliminary range is possible with a plot plan, dates, goals and required zones. It is not a final quotation; the figure changes once the structure and venue requirements are agreed.
What to check
- Floor area and venue plan
- Exhibition dates and venue
- Zones, exhibits and equipment
- Existing design or design brief
- Included work and exclusions
Next step
Prepare a short brief and venue plan for an initial estimate.
Discuss a stand